Websites, content and getting found online
It’s fine. But something’s off.
People visit. They don’t buy.
I write, fix or build what people see when they search for what you sell: your Google listing, Instagram, website and ads. So they find you, see why they should choose you, and know what to do next. In your words, not marketing words.
यहाँ स्क्रॉल करना
मना है।
रुक कर देख सकते हैं।
No scrolling here. You may stop and look. 😉
Read the
fine print.
What I make
Okay. What can you actually make?
Five things. Each one is for the same moment: a stranger deciding whether to pick you.
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Websites
A website should tell people what you do, why they should care, and what to do next. Most try to say everything at once. I write it, build it from scratch, or fix the one you have.
BuiltThis one. By hand.
Rewrote an agency’s homepage -
Content
Posts, carousels, captions, emails, the words on your page. Things that explain what you sell in a way that sounds like you, not like the business next door.
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Getting found
Someone nearby searches for what you sell. You should at least be in the running: a Google listing that’s properly filled in, a website that uses the words people actually search with, reviews that get a reply. Nobody can promise you the top spot. Anyone who does is selling something.
Set upGoogle listings, from scratch
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Ads & reels
Short videos and ads that give someone a reason to stop, look properly and do something. Without promising what you can’t deliver.
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Guides & products
Useful things people can download, use or buy. Researched, written and designed, start to finish.
Not on the list: fake reviews, bought followers, 10× anything.
Every ad makes a promise. I check the receipts. ✳ God is busy. How can I help you? ✳ I notice things. It's becoming a problem. ✳ Not everything needs to be monetised. ✳ Some rabbit holes are worth the time. ✳
The work
Things I noticed, checked, and made something of.
Most of it is self-initiated, and every piece is labelled. No client logos here yet. Just things I actually made, and what started them.
All the workThe agency rewrite
- Started with
- An agency ad in my feed. Their homepage said 50 clients. Their team page, one click later, said 300.
- Became
- A rewrite of their hero, proof and FAQ, and five fixes that would take an afternoon. Nobody asked.
Ads I Review
- Started with
- Ads in my feed promising growth, money or a new body. I click through and read everything.
- Became
- A series that checks the claims. So far: a Reddit agency selling fake people, and a ₹1 lakh promise that came to ₹1,800.
The Google Escape Kit
- Started with
- Two years of paying for YouTube Premium. Then switching to free apps I now use myself.
- Became
- A 14-page beginner’s guide and a quick-start cheat sheet for Android. My first paid product. Researched, written and designed by me.
Also made
A stop-motion reel systemPaper cut-out animation drawn in code at 12 frames a second. Built once, so every new reel is just new scenes and words. Not every fucking thing has to be monetisedA 12-slide carousel and a Substack essay. Hand-drawn halftone illustrations, no AI images. The showreelNinety seconds on what I do, without it turning into a sales pitch.How I work
I notice.
What people actually see when they look you up. Not what you meant them to see.
I check.
What’s being said or promised, and whether it holds up. Mine included.
I make.
Whatever is needed. Sometimes that’s a whole website. Sometimes it’s one sentence.
THINGS I WON'T DO
Whatever they promise.
- I won't pretend to be a customer of something I'm promoting.
- I won't buy followers, comments or upvotes.
- I won't talk about my own work anywhere without saying it's mine.
- I won't quote a statistic I haven't checked.
- I won't sell anyone growth that depends on fooling the people they want to reach.
- I won't invent a story and tell it as mine.
- I won't sell advice in a field I'm not qualified in.
- I won't put a number in a headline that I didn't actually make.
ITEMS: 8GROWS WITH EVERY REVIEW
Why banking?
Twenty years of messy cases.
For twenty years I worked in payments and disputes, where a wrong assumption costs someone real money. The messy cases usually ended up with me.
I built teams and trained trainers too. Mostly, the job left me with three habits. They turn out to be exactly what a website needs.
- 01
Read the whole thing. The problem is rarely in the summary.
- 02
When something doesn't match, find out why. Not who to blame. Why.
- 03
Explain it so a busy person gets it. If they don't, it isn't fixed yet.
And the writing.
Essays on people, language and films. Not everything needs to be monetised, so it lives on Substack.
Start a conversation
Have something you want to work on?
Pick whichever is easiest. They all reach me, and none of them commit you to anything.
For a normal email conversation, or a proper brief.
Start casually. DM @absolutamit.work.
For a direct conversation.
I reply myself. There’s no team, no funnel, and no “limited time”.